Based in Copenhagen, I have 16 years of experience, building brands and integrated campaigns informed by foresight and insight, with a continuous learning mindset. I advise global brands in achieving their long-term vision for growth and seizing opportunities by facilitating alignment between functions, creating processes and guidelines, aligning consumer insights with multichannel go to market strategies and by successfully managing their relationship with local markets for efficient implementation. I’m used to a high flexibility in cross functional roles, building relationships with internal stakeholders and leading alignment workshops and innovation sprint / agile methodologies sessions.

I have advised organizations such as Pandora, Veepee (e-commerce), American Express, Netflix, Vinci Group (construction), Novo Nordisk, Sanofi-Pasteur, as well as medias (Netflix, TF1...), and communication, PR and advertising agencies such as TBWA, BBDO, Publicis Consultants - MSL Group...
I also work with consulting firms to conduct design thinking sprints or bring communication practices to innovation consulting.

How to convince target audiences in a world where internet is assumed and every message can be repurposed?

I have helped solving questions such as:
How to align startup founders on what their brand positioning could be?
How to translate a founder initial idea for a brand into a brief for branding agencies?
How could deep society trends affect the luxury industry?
How to identify the changes in families that are already affecting a childcare brand positioning?
How to rewrite a brand book for a fintech product with a consumer-first mindset?

How to organise the organisation stakeholders and processes to plan for multichannel excellence across markets?

I have helped solving questions such as:
How to align 18 markets for a global brand campaign to ensure consistency and local relevance?
How to give momentum to a full funnel campaign by creating roadmaps and a KPI structure?
How to reorganize the End to End campaign process of a global consumer brand to produce better campaigns?
How to implement a global brand strategy on social media for a network of 40 luxury properties managed by 100+ collaborators?
How to plan a full messaging journey for Healthcare Professionals across multiple touchpoints?

I create and conduct training sessions for employees, teams and senior executives or directing committees on the matters of communication and the post-internet world for 2 hours to 2 complete days, or with 1:1 coaching for C-Level. I am frequently requested by innovation consultants and universities (Sorbonne, Paris Tech).

I curate and moderate discussion panels and internal or public relations events for the likes of the OECD panel, the Youtube Space Paris, Internet Age Media conference, the Google Culture Center, Social Media Week, Airbnb... I aim at creating an unique occasion to share between the stage and the audience, and at conceiving engaging discussion topics to provoke an healthy debate and leave lasting memories after the event. Of course I can help you optimize your event visibility online and offline among your key audiences, or build war-rooms for livetweeting.

I am an university lecturer in Digital Humanities at the CELSA Sorbonne Université School of Communications, Telecom Paris School of Computer Engeneering and at the American University of Paris among others. I bring a composite and global vision of the digital and communication landscape borrowing from media studies, cultural studies, marketing, digital economy, ethics, history, sociology and contemporary art.

Culture and non-profit

I bring my expertise to the specific case of cultural institutions and non-profit.

I am an Adivosry Board member of the international movement We Are Museums actively creating museums good for the peope and good for the planet. I have moderated our annual event for 5 years in Bucharest, Berlin, Riga, Marrakech and Katowice.

I have consulted for their communication, PR or digital strategy institutions such as The Cannes Film Festival - Film Market, la Gaîté lyrique digital cultures center, le Palais de Tokyo - largest contemporary art space in Europe, the private corporate foundation of the Galeries Lafayette, the D'Days design destival as well as companies seeking to take a foothold in those creative fiels such as Swarovski and Partech Ventures.